ST Alpha - "Tyler Perry has basically stopped screening his movies for critics. Is this a cost saving measure for the studio in some way?" (Reading a Post)

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Tyler Perry has basically stopped screening his movies for critics. Is this a cost saving measure for the studio in some way?

Posted by Tim (aka othertim) Apr 23 '11, 10:01

Because you have to wonder how much something like, say, Harry Potter really needs in the way of advertising and promotion. If there was zero promotion, advertisting, screenings, details, etc. for Part II of Deathly Hallows, minus a small handful of announcements of the release date in strategic locations online (which would of course be reported by the media, so it's free advertising) as to when it was coming out, I think it would still open to $100 million easily. I'm waiting for the day a studio tries this with something that's 100% a sure thing.

Responses:

i think in his case, he figures critics can only do him harm so why give them the chance -- nm - moles Apr 23, 10:09 5
- and it doesn't matter to his box office anyway. -- nm - Remlik Apr 23, 10:25 4
  - And his films are pretty much the same over and over. -- nm - Qale Apr 23, 11:31 3
    - My mom goes to these and she mentioned one was awful but has liked the rest. - Spawn Apr 23, 11:33 2
      - are you sure it was the Big Momma series? -- nm - Remlik Apr 23, 11:49 1
        
        Heh, nope. These. -- nm - Spawn Apr 23, 11:56

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Tyler Perry has basically stopped screening his movies for critics. Is this a cost saving measure for the studio in some way?

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