ST Alpha - "i don't think sony can afford not to cut the price...." (Reading a Post)

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In response to "I don't think Sony can afford to do that. As a company, they need to decrease their losses, not add to them. -- nm" by Inigo

i don't think sony can afford not to cut the price....

Posted by x (aka dmuck) Jan 6 '09, 05:44

their hardware costs have come down and unless they want to continue to lose even more ground they need those boxes to at least be smewhat competitive pricewise.

Responses:

Honestly, I think if the hardware costs had come down that much, they would have cut the price in November. - Inigo Jan 6, 05:48 3
- totally disagree. these are different quarters, which makes it a different proposition. they had promised shareholders a lot.... - x Jan 6, 05:53 2
  - But wouldn't the net effect for the quarter be that Sony has lost more money than the previous quarter? - Inigo Jan 6, 06:01 1
    - it's a bad choice either way. but they simply can't continue to lose market share in the console space imo. that's the real bottom line... - x Jan 6, 06:13

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i don't think sony can afford not to cut the price....

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