ST Alpha - "But now that they've cut production costs to where they're just about breaking even, they need to sell the units to sell the software. -- (link)" (Reading a Post)

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In response to "I don't think Sony can afford to do that. As a company, they need to decrease their losses, not add to them. -- nm" by Inigo

But now that they've cut production costs to where they're just about breaking even, they need to sell the units to sell the software. -- (link)

Posted by JaxSean (aka JaxSean) Jan 6 '09, 05:46

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if they're close to breaking even, they need to sell the hardware at a loss to start making it up in software sales, imo. (www.tgdaily.com)

Responses:

Imo, Isuppli is a joke. That's the same site that showed both the XBox360 and Wii having negative sales in 2011 and 2012. - Inigo Jan 6, 05:51 6
- My problem is even if they come down to the $299 price point, that's too much. - JaxSean Jan 6, 05:57 5
  - $299 for an 80GB PS3 would sell that thing like mad. -- nm - Shaun Jan 6, 05:58 4
    - Eh. At this point the brand name damage has been done. It needs a price cut, sure, but that won't magically start selling it better. -- nm - Don Homer Jan 6, 06:01 1
      - Sure it would. Just like the time they cut the price in the summer(?) last year. -- nm - Shaun Jan 6, 06:04
    - how much is that one now? $499? -- nm - JaxSean Jan 6, 05:58 1
      - 399$...nm - x Jan 6, 06:00

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