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In response to "there seems to be a lack of knowledge or unwillingness to do marketing for the smaller films. -- nm" by con_carne

they leave that to the independents

studios tried it with their indie imprints in the 90s after Miramax hit with Pulp Fiction. but other than Sony Pictures Classics, which mostly buys festival properties now anyway, they shuttered them all and got out of that side of the business

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