ST Alpha - "More than half of men ages 18 to 64 identify themselves as the primary shopper in the household, but only 24% feel that advertising is talking to them" (Reading a Post)

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More than half of men ages 18 to 64 identify themselves as the primary shopper in the household, but only 24% feel that advertising is talking to them

Posted by Walt_Disney (aka Walt_Disney) Aug 29 '11, 06:17

My wife does not like to grocery shop and so we do it together or I do it alone. But I call BS on the men being the primary shopper. I see many couples doing it together but I dont see too many guys by themselves. I see women alone much more often.

http://adage.com/article/news/kellogg-s-tony-tiger-60-changing-a-age/229493/ (adage.com)

Responses:

That's because advertisers almost universally see women 30-55 as their demographic. - Kim Pine Aug 29, 06:21
I also question the "more than half" but I wonder if it is inflated by including single-person or guy-only households. -- nm - Don Homer Aug 29, 06:18 2
- I don't think that "inflates" it; they're counted legitimately. -- nm - mara Aug 29, 06:42 1
  - Well if you are only thinking about it in terms of husband-wife households, then it does. - Don Homer Aug 29, 06:50

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More than half of men ages 18 to 64 identify themselves as the primary shopper in the household, but only 24% feel that advertising is talking to them

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