ST Alpha - "I also question the "more than half" but I wonder if it is inflated by including single-person or guy-only households. -- nm" (Reading a Post)

SlickerTalk
Search Archives
The Leaderboard
The FAQ

Login
Create Account

Search Dr. S. Talk
TT/ST Wiki
How Well Do You Know ...

RSS Feed

Hosting by DigitalOcean

Support ST on Ko-Fi

Down to Post

Backboards:

Posts: 154

In response to "More than half of men ages 18 to 64 identify themselves as the primary shopper in the household, but only 24% feel that advertising is talking to them" by Walt_Disney

I also question the "more than half" but I wonder if it is inflated by including single-person or guy-only households. -- nm

Posted by Don Homer (aka DonHomer) Aug 29 '11, 06:18

(No message)

Responses:

I don't think that "inflates" it; they're counted legitimately. -- nm - mara Aug 29, 06:42 1
- Well if you are only thinking about it in terms of husband-wife households, then it does. - Don Homer Aug 29, 06:50

Post a message top

Replies are disabled on threads older than 7 days.