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In response to "hard to say. i think they probably shot all the footage for a statewide campaign and then just change up the voice over for specific cities" by moles

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Posted by JenBro Sep 19 '11, 17:03

$500,000. -- the Pure Michigan does a dollar for dollar match on their advertising (radio/tv) - radio runs 1 minute, tv 30 second spots - and the Pure Michigan campaign has been very effective. I was amazed though that our little Traverse City managed the cost of it ... having the lodging tax increase from 2% to 5% was a bit part of it though to be sure. I hate to admit it - but these commercials - most of them - just put a big lump in my throat - makes me happy to live here. :)

Responses:

where's the one for Detroit? -- nm - moles Sep 19, 17:05 2
- hee ... the guy did show us one of the earlier ads that mentioned the auto industry and motown - it was stock image photos from the past - I don't - JenBro Sep 19, 17:07 1
  - losers -- nm - Slim Shady Sep 19, 17:14
Illinois keeps trying to match Michigan's and Wisconsin's ads but keep missing. - the liioulu with capris Sep 19, 17:05 3
- I'm absolutely blown away at the cost of these national ad campaigns ... the interesting thing I heard today was how little impact print ads have now- - JenBro Sep 19, 17:09 2
  - They show them on Chicago tv regularly. A lot. -- nm - the liioulu with capris Sep 19, 17:20 1
    - yep - he was telling us they wrapped the tour busses there with the ads - and people we taking their pictures in front of the images :D -- nm - JenBro Sep 19, 17:36

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