ST Alpha - "I'm absolutely blown away at the cost of these national ad campaigns ... the interesting thing I heard today was how little impact print ads have now-" (Reading a Post)

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In response to "Illinois keeps trying to match Michigan's and Wisconsin's ads but keep missing." by the liioulu with capris

I'm absolutely blown away at the cost of these national ad campaigns ... the interesting thing I heard today was how little impact print ads have now-

Posted by JenBro Sep 19 '11, 17:09

at least for this type of advertising - where you are trying to get people to travel to a region. Radio and TV are apparently still much stronger mediums. And I found that odd - because I wouldn't have thought radio still pulled. I gusss bigger Cities have greater listenership?

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They show them on Chicago tv regularly. A lot. -- nm - the liioulu with capris Sep 19, 17:20 1
- yep - he was telling us they wrapped the tour busses there with the ads - and people we taking their pictures in front of the images :D -- nm - JenBro Sep 19, 17:36

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I'm absolutely blown away at the cost of these national ad campaigns ... the interesting thing I heard today was how little impact print ads have now-

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