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In response to
"to build on MDH's post - they sure aren't marketing Anonymous as an arthouse film - it's got commercials everywhere -- nm"
by
Epiphany
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BOM has it estimated at 200 theaters which hits every major market and likely some moderate markets.
Posted by
ty97
Oct 25 '11, 13:36
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So a national campaign makes sense. Plus, they know that their future depends on how they do this weekend: Success = expansion. Mediocre box office = probably not much. It all depends on this, so you blow your marketing wad now.
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