ST Alpha - "Basically they got concerned about the bad press and negative WOM, and worried it affected their bottom line" (Reading a Post)

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In response to "Wait, what? Chickfila is trying to say, sorry we donated to non gay group protestor but we stopped cause...?" by Epiphany

Basically they got concerned about the bad press and negative WOM, and worried it affected their bottom line

Posted by MDH Nov 1 '11, 13:18

So they have said they stopped. Completely due to press.

Responses:

isn't that the point of boycotts and campaigns? to get companies to change their behavior?? -- nm - poxie Nov 1, 13:19 1
- Keep in mind that doesn't mean they've stopped donating... And yes, I believe they need to donate to a pro gay cause -- nm - MDH Nov 1, 13:21

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