ST Alpha - "The Tower Heist -- cost $75mil, grossed $126mil...apparently a 67% ROI is a bomb." (Reading a Post)

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The Tower Heist -- cost $75mil, grossed $126mil...apparently a 67% ROI is a bomb.

Posted by Will Hunting (aka JoeMetz) Dec 30 '11, 11:28

I feel dumber for having looked at that article.

Responses:

It was primarily a good article, but that one did jump off the page, even with international revenue being less lucrative. -- nm - David Dec 30, 11:43
also, does anyone have a chart on the split between theaters and studios? years ago, I knew it was 10/90 for the first two weeks -- nm - crash davis Dec 30, 11:36 9
- General rule of thumb is 85-92% the first weekend and a sliding slope after that. The balance usually finishes in the 52/48-55/45 range. - David Dec 30, 11:44 8
  - gracias, you deserve to enter Fort Kickass and recite Archer quotes -- nm - crash davis Dec 30, 11:45 7
    - When does the new season start of Archer? -- nm - Will Hunting Dec 30, 11:54 4
      - January 19 -- nm - David Dec 30, 11:56 3
        
        Okay, had to make sure after our DVR didn't get the new Always Sunny. Make sure Fx didn't change that tag either. -- nm - Will Hunting Dec 30, 11:58 2
        
        Justified is the 17th. That's a big week for FX. -- nm - David Dec 30, 11:59 1
        
        can't hardly wait for Justified -- nm - crash davis Dec 30, 12:10
    - *shivers* -- nm - David Dec 30, 11:47 1
      - Sounds like someone better call Kenny Loggins -- nm - Roger More Dec 30, 11:52
they said flop not bomb, but that said, I have a couple questions raised by the articles - crash davis Dec 30, 11:31 5
- 3 - because the studios expects Avatar like numbers/stupidity. -- nm - Spawn - BF&FJS Champion, car&dragon slayer Dec 30, 11:32 4
  - I could have saved that particular studio a lot of money and told them not to do it in 3D - that makes no difference for folks who want to see a Glee - crash davis Dec 30, 11:33 3
    - Who doesn't want more gay right in their face? -- nm - mop SI Dec 30, 11:34 2
      - I' -- nm - crash davis Dec 30, 11:41 1
        
        I've must have missed something with Mop on this subject -- nm - crash davis Dec 30, 11:41
I like that a movie made less than 8 million, though. -- nm - Spawn - BF&FJS Champion, car&dragon slayer Dec 30, 11:30

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The Tower Heist -- cost $75mil, grossed $126mil...apparently a 67% ROI is a bomb.

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