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In response to "from a marketing stand point - it makes sense for them but it's just not going to work for me - I talk a lot about dieting" by TwinkLander

But do you search for diet stuff? If they do what Yahoo did (and pretty effectively, actually), they'll have an algorithm that can determine

when you're in the market for a car. Right now, I bet that it would think I'm thinking about a new car based upon my recent activity...and it would be right. Perfect time for auto dealers to put a message in front of me.

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