ST Alpha - "It's interesting because to compete you have to position yourself as the alternative darling to the big mean company so that people will jump on board" (Reading a Post)

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It's interesting because to compete you have to position yourself as the alternative darling to the big mean company so that people will jump on board

Posted by oblique (aka kkuphal) Apr 10 '12, 10:25

as the hip/cool product but all along you're really wanting to sell out to the big mean company

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