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In response to
"LYC: Based on the box office now, I think the media got too excited to claim "John Carter" the biggest bomb in years"
by
MDH
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Overseas revenue collection is only about 20% of ticket sales. Studios champion these numbers to keep the stock from suffering.
Posted by
David (aka David)
Apr 16 '12, 10:27
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This is why we are seeing more Battleship-style releases internationally rather than domestically. Casual observers don't realize that domestic revenue is a factor of 4 more lucrative to the bottom line.
Edward Jay Epstein has a couple of great articles (and a couple of books) about the subject.
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Responses:
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