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In response to
"
WOM can impact this? Like, for real? -- nm
"
by
Will Hunting
If it's inside the corporate office, yes.
Posted by
David, neutral (aka David)
May 29 '12, 17:26
Dailies have a huge impact on how a studio markets their products. If they were already shaky before the final cut and exhibitors were dubious as well, there is nobody left to champion the product.
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