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Posts: 151
In response to
"
Ten brands that will disappear in 2013... -- (link)
"
by
Don Homer
#1 is completely wrong. Even if US Airways successfully buys AA (I'd say the odds are better than 50/50 they will succeed) they'll keep the AA brand.
Posted by
ty97
Jun 25 '12, 12:23
So AMR Corp will go away, but the American Airlines brand will continue.
Responses:
In fact, look at US's last 'merger'. America West bought US Airways. The America West management team kept the stronger brand name.
-
ty97
Jun 25, 12:25
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