|
In response to
"#1 is completely wrong. Even if US Airways successfully buys AA (I'd say the odds are better than 50/50 they will succeed) they'll keep the AA brand."
by
ty97
|
In fact, look at US's last 'merger'. America West bought US Airways. The America West management team kept the stronger brand name.
Posted by
ty97
Jun 25 '12, 12:25
|
Same with the United/Continental merger. It was all Continental management, but they kept the stronger United brand.
Or look at SBC buying AT&T a decade ago. They kept the stronger brand name, AT&T.
|