ST Alpha - "Anheuser-Busch files trademark applications for 42 airport codes -- (link)" (Reading a Post)

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Anheuser-Busch files trademark applications for 42 airport codes -- (link)

Posted by Strongbad (aka Rambler14) Jun 26 '12, 12:50

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Anheuser-Busch is at again with the U.S. Patent and Trademark Office. The company filed applications between late April and early May for 42 airport codes. (beerpulse.com)

Responses:

I don't quite understand this? -- nm - Magic MDH Jun 26, 12:53 4
- It looks like they're trying to name their bars in these airports after the 3-letter airport codes. -- nm - Strongbad Jun 26, 12:54 3
  - airport codes are cool/relatable/identifiable to the middle class market they are going for, it rings a bell for yuppies -- nm - zeitgeist Jun 26, 13:12 1
    - how does naming a bar after an airport help their brand? -- nm - zork Jun 26, 13:13
  - "Thank God there's an Anheuser-Busch bar in this airport." -- nm - will never be said by anyone ever Jun 26, 13:07

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