(not a comment on WM/Target or directed at you). I often ponder if that mantra is part of what got us into our current hole.
Or at least in part. Everyone wants the cheapest. Always the best price. Never want to pay more. Not just consumer goods, but everything in our society. Price is the differentiators. So companies do everything to cut costs, but still expand profits. And of course, unethical decisions are made by some.
This is making no sense, probably.