ST Alpha - "It hasn't been officially torn down yet from what I see, but preliminary reports put the cost for Apple at $168 per device -- (link)" (Reading a Post)

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In response to "A business analyst made a good Tweet about it: 2M iPhones at $250... Say 50% profit: $250M. Capitalization added: Billions. -- nm" by Name Withheld By Request

It hasn't been officially torn down yet from what I see, but preliminary reports put the cost for Apple at $168 per device -- (link)

Posted by oblique (aka kkuphal) Sep 17 '12, 13:30

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http://www.phonearena.com/news/Preliminary-bill-of-materials-for-the-iPhone-5-pegged-at-168-before-teardown_id34479 (www.phonearena.com)

Responses:

and how much is marketing figured into that? -- nm - Remlik Sep 17, 13:33 2
- None, I think that's just the raw component cost -- nm - oblique Sep 17, 13:34 1
  - gotcha. thanks. -- nm - Remlik Sep 17, 13:34

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