ST Alpha - "I also remember studying years later in a marketing class how well Tylenol handled it, from a brand maitenance perspective." (Reading a Post)

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In response to "I remember the panic over it and the disappearance of capsules. -- nm" by Reagen

I also remember studying years later in a marketing class how well Tylenol handled it, from a brand maitenance perspective.

Posted by Cuzzin Todd (aka cuzzintodd) Feb 4 '09, 15:58

They ran coupons and gave away millions of free bottles of their product afterward.

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