In response to
"Bing's latest advertising campaign is attack ads on Google. -- (link)"
by
Mop (187 lbs)
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From an insider's POV . . . (spoiler)
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When MS wants to declare all-out war on a competitor, they enroll **everyone** on campus to do whatever to defeat the competitor.
It's a debilitating work environment, especially, when 'killing the enemy' isn't your core competency.
This is the strategy that made IE a market monster during the last of the 1990s and witnessed the death of Netscape.
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