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In response to "Serious ? on car/truck commercials...How important is TV advertising to you in buying a car/truck? (1 not at all, 10 all that matters). -- nm" by ceregon

Not at all. I'm a curious shopper when it comes to cars.

I decided what type of vehicle I want, then I search ads (usually Craigslist) to see what comes closest. For instance, I decide "Minivan", then I search until I find something with low mileage and the features I want. If I'm concerned about the brand, I'll research online. An ad won't make me want to buy a car, no matter how slick.

Raul


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