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In response to "Serious ? on car/truck commercials...How important is TV advertising to you in buying a car/truck? (1 not at all, 10 all that matters). -- nm" by ceregon

Rather a flwed way of questioning - most people are going to say "doesn't matter" when asked directly like that.

Which doesn't mean the commercials they've seen haven't shaped their perception in some way.

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