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In response to
"Serious ? on car/truck commercials...How important is TV advertising to you in buying a car/truck? (1 not at all, 10 all that matters). -- nm"
by
ceregon
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They're advertising to build name awareness anyway.
Posted by
Callisto (aka Callisto)
Oct 23 '08, 09:11
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There's only a very small segment of people in the market to buy a car at any given time, and there is different advertising done - especially on a local level - to work with that market segment.
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