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In response to
"REB2: I doubt a Coke or Pepsi commercial makes people change what they are drinking. As Callisto said, just about brand awareness. -- nm"
by
Spawn
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Almost all TV (especially network) advertising is going to serve that purpose.
Posted by
Callisto (aka Callisto)
Oct 23 '08, 09:26
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if you're trying to present a call to action on TV rather than brand, you're going to be disappointed in the results (unless it's food, maybe)
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