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Question of the day...how do you feel about commercials that play the blatant gay card when it has no bearing on the product ?

Posted by Meg (aka Mojave) Feb 27 '13, 14:13

Triggered by a Kindle Paperwhite commercial that just played.

Responses:

They've been doing it on gay publications / gay areas for years (we're rich, yo) -- nm - ty97 Feb 27, 15:00 2
- This ad doesn't seem to be for gays, though. - con_carne Feb 27, 15:21
- Now I want to read about how Subaru got to be so popular with this demo. -- nm - Dr.Vermin Feb 27, 15:01
[deleted] 2
- I thought it was a clever reversal, and aimed at increasing gay market share. I concluded, "if it's good enough for gays and straights, it's -- nm - good enough for me." Feb 27, 14:59
- I think I would be too. and I'm straight. -- nm - amanda Feb 27, 14:52
I thought it was funny but felt almost as though they were trying too hard. In Mara's example I'm thinking they wouldn't - Meg Feb 27, 14:24 4
- It's certainly calculated, but not obnoxiously so, IMO. -- nm - Dr.Vermin Feb 27, 14:26 3
  - calculated to sell more Kindles, sure... -- nm - znufrii Feb 27, 14:43 1
    - Of course. Those are the only calculations you do in marketing. -- nm - Dr.Vermin Feb 27, 14:50
  - True - then again I'm the one who gets irritated by cars being marketed based on their electronic accessories rather than their drivability :/ -- nm - Meg Feb 27, 14:29
it would make me question whether buying the product would make me gay -- nm - charlie Feb 27, 14:19 1
- who makes the obligatory "pixie's not gay?" post? -- nm - zork Feb 27, 14:22
I've seen that spot. It does kind of hit you over the head with the "betcha thought it was gonna be a wife, huh? Dummy." - con_carne Feb 27, 14:19 1
- but movies, books, commercials, do this regularly - playing with expectations is what catches you and makes you take note. -- nm - Andie Feb 27, 14:49
I'm not sure what you mean by "playing the blatant gay card", but I thought the commercial was cute. -- nm - znufrii Feb 27, 14:17
I'm okay with it, just like I'm okay with, oh, say a biracial couple when it has no bearing on the product. -- nm - mara Feb 27, 14:17 7
- But, the ad makes an issue out of being homosexual -- (link) - con_carne Feb 27, 14:28 [youtube] 6
  - there are plenty of commercials that play with social conventions, what's the difference? -- nm - Andie Feb 27, 14:34 2
    - They could find a way to play with social conventions that at the same time reminds you why you need the product. -- nm - con_carne Feb 27, 14:39 1
      - um...that's what the entire first half of the commercial was. -- nm - znufrii Feb 27, 14:40
  - Eh, seems cute to me. -- nm - Kim Pine Feb 27, 14:32
  - using it to make the joke happen is hardly making it an issue, imho. -- nm - znufrii Feb 27, 14:30
  - Ah, I hadn't seen it and didn't realize. Oh, well, commercials strive to be memorable, I guess. -- nm - mara Feb 27, 14:29
most commercials play on something that has no bearing on the product -- nm - zork Feb 27, 14:15

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Question of the day...how do you feel about commercials that play the blatant gay card when it has no bearing on the product ?

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