Heh. LYC: I finally looked up the phrase "after the jump," since it's used a fair amount on Internet articles.
Posted by
con_carne
Mar 26 '13, 08:16
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This is the first, and most upvoted, definition on Urban Dictionary:
1. after the jump
1339 up, 296 down
Fucking irritating, dated, web 2.0-esque phrase, occasionally found on wired or engadget.
Anyone using this supposes that their audience isn't familiar with the concept of a hyperlink, or attempts to make the act of clicking on one some kind of novel or interesting internet superhighway 'experience'. Fuck off you gigantic cunts.
<big block of shit here>
"More photos of <shit> after the jump! Click on through! More pics after the break! I'm a gigantic prick!"
Here is the second most upvoted definition, but it escapes me what's supposed to be so "humorous" about its use.
2. after the jump
479 up, 172 down
June 29, 2006 Urban Word of the Day
The �jump� is the place in a newspaper story where the story moves from page A1 to, say, page A23. Numerous studies show that the overwhelming majority of readers do not bother to follow the story past the jump line. Although you don�t see it when you read newpapers on the internet, most people read newpapers in the print form � and savvy editors use the power of the jump to their advantage. Humorously used by the blogosphere to indicate information that will be added in later.
"After the jump, we'll discuss the President's foot fetish."
LYC: I'm going to go with the third definition, even though I've seen the phrase used when there isn't an ad block (which I'm guessing is when it's supposed to be humorous according to the second definition).
3. after the jump
373 up, 114 down
'The Jump' in online media refers to a large block of inline advertising separating a page of text. It is a form of advertisment commonly used by bloggers and tech-press, but creates a major distraction for readers. The web-equivalent of the commercial break.
The use of the phrase "More after the jump..." signifies that a reader should scroll down past the adblock for further on the story, as with "More after this word from our sponsors" on television.
"...with people speculating that Apple are soon to release a new brand of laptop powered by hampsters. More after the jump."
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