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Repost for the Monday crew: Please help with a school project

As most of you know by now, I went back to college last fall. One of my classes this semester is statistics, and one of my class projects is to create a survey, and collect and analyze the data. Naturally, my survey is movie theatre-related.

The theatre I work for was recently sold to a much larger company, and we now have a loyalty program. I am curious to know if these types of loyalty programs truly foster loyalty.

I would so grateful if sometime in the next few days you could take part. Nine questions (shouldn't take more than two minutes) and totally anonymous.

As I am specifically looking for habits before and after one joins a loyalty program, there is no choice for not belonging to any movie theatre loyalty programs.

Thank you very much for your participation. I really do appreciate it.


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