Long-time GM consultant says the Chevy Volt won't save the company if the company culture doesn't change.
Posted by
JaxSean (aka JaxSean)
Feb 14 '09, 00:42
|
Kleinbaum points to GM's culture—the company’s core attitudes and underlying assumptions—as the root cause of its predicament. He believes that no single vehicle or technology—including the much-heralded Chevrolet Volt plug-in hybrid, due out in late 2010—can save the company if the culture doesn’t change. "There’s no doubt in my mind, the Volt’s a real program and the people behind it are totally sincere," he said, in an interview with HybridCars.com. "But they set it up to fail. The way they set it up as saving everything. There’s tremendous risk that it won’t meet expectations."
|