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In response to "My issue remains (as far as price goes) that they charge a lot more for a product that is only marginally better." by pmb

that's it for me, too. they are innovators and they do make quality products (itunes/sw aside), and I can see ease of use

being a thing for some people who just are very limited in tech savviness; but, especially for items that are already comparable - phones, music players - paying more for less makes no sense to me at all.

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