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In response to
"If sugar would help Pepsi steal Coke drinkers, Jones Soda would be doing better."
by
the wrong element, bad guy
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jones' issue is overexpansion during an economic downturn. they can't support new production/distribution levels needed to maintain
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profitability with their new infrastructural additions with appropriate marketing -- the marketing's too costly for them right now.
pepsi and coke have infinite marketing budgets.
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Responses:
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