ST Alpha - "That depends upon the domestic to foreign box office split as well as the negative costs of both." (Reading a Post)

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In response to "Yet (unless there's a big difference in international) Man of Steel will still turn out to be a better investment. -- nm" by Dano

That depends upon the domestic to foreign box office split as well as the negative costs of both.

Posted by David (aka David) Jun 23 '13, 13:13

Some of the Man of Steel advertising numbers being tossed around double the budget. And they already gave away future revenue by ceding the earnings of movie tickets in the Wal-Mart deal. The matter isn't cut and dried so while I understand your point that there is a gap between perception and reality, WWZ averted disaster. It is being celebrated for that. MOS looks to be following the same pattern as Superman Returns, which is *exactly* the fate WB tried to buy their way out of repeating.

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I'm thinking that WWZ fans will be more likely to buy the DVD than MOS fans -- nm - zork Jun 23, 14:34
Advertising budgets are always hazier to me than even the production budget because you never know who paid for what with marketing partnerships. - Dano Jun 23, 13:36 1
- I don't think anyone (reasonable) is calling it a bomb but it is looking like another opportunity cost loss for WB. -- nm - David Jun 23, 14:52

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That depends upon the domestic to foreign box office split as well as the negative costs of both.

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