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In response to "Coke to market first 'natural' mid-calorie cola (sweetened with sugar and stevia) -- (link)" by zork

Are they *trying* to sound like ruthless drug kingpins?

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"If you let this go too long, another three or five years, the consumer will walk away from (carbonated soft drinks)," she said at the conference. "But if we can address the barriers to consumption, we can actually bring back the lapsed users."


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