ST Alpha - ""In every school there are the cool and popular kids, and then there are the not-so-cool kids... Candidly, we go after the cool kids...."" (Reading a Post)

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"In every school there are the cool and popular kids, and then there are the not-so-cool kids... Candidly, we go after the cool kids...."

Posted by con_carne Jul 9 '13, 16:51

"We go after the attractive all-American kid with a great attitude and a lot of friends... A lot of people don�t belong [in our clothes], and they can�t belong. Are we exclusionary? Absolutely."

I'm not one of those who can get too upset at what this guy is saying about chubby people, or now, people who like to wear black. But, I gotta wonder if the people who buy Abercrombie & Fitch products look at what he's saying and go "Oh yeah, this company totally gets me. I'm going to keep shopping here."

More crazy fun from Abercrombie & Fitch CEO Michael Jeffries (www.dailymail.co.uk)

Responses:

One of my ex-employers required all employees to wear a white shirt, black tie, and to wear our suitcoat while driving. He also hired only men. - CrankYanker Jul 9, 17:19 2
- But he probably let you dirve for whoever had the cash to pay. -- nm - the liioulu with books Jul 9, 17:22 1
  - yes, only the cool people with money. -- nm - CrankYanker Jul 9, 17:29
Also, isn't the guy model wearing black shades in that picture? - Stephen Jul 9, 17:11
*sees Abercrombie & Fitch, moves along* - JaxSean Jul 9, 17:10
Holy hell, that guy's face!! It's like he's melting. nm - ralph wiggum Jul 9, 16:59 6
- He's pissed he wasn't cast in Behind the Candelabra. -- nm - Reagen Jul 9, 17:53
- He already melted and tried to fix it. -- nm - CrankYanker Jul 9, 17:09 1
  - That's some bad plastic surgery. -- nm - the liioulu with books Jul 9, 17:21
- I was going to say something about that. I don't recall seeing him up close before. I feel free to say this because he's so keen - b. Jul 9, 17:04 1
  - Though I suppose the youth clinging face is consistent with the values he's putting out there. - ralph wiggum Jul 9, 17:11
- A couple more surgeries and he'll be good for a starring role in Cats... - Stephen Jul 9, 17:02
i'm not sure why this is news in july, since it was reported in a may 3 business insider piece...nm - x Jul 9, 16:58 11
- No wonder when I looked this up on Google News, Daily Mail was the only source I recognized - con_carne Jul 9, 17:06
- it starts with a dated-yesterday BI bit about the ban on black, then rehashes (as does the BI piece). -- nm - b. Jul 9, 17:01
- Presumably, it hadn't gone viral either of those times. - David Jul 9, 16:59 8
  - it was sure reported as having done so... - x Jul 9, 17:01 7
    - In that case, I guess it's getting a curtain call. This is the first I've heard of it. - David Jul 9, 17:03 5
      - Here it was. -- (link) - Spawn Jul 9, 17:05 [Backboard] 3
        
        the worm has eaten its own tail....nm - x Jul 9, 17:08 2
        
        Drat - con_carne Jul 9, 17:12 1
        
        believe me, i'm not thowin' stones. these days i forget about stuff i read an hour ago.... - x Jul 9, 17:15
      - firestorms of protest aint what they used to be....nm - x Jul 9, 17:05
    - The "black" part was news to me. Had heard the rest, though. -- nm - Spawn Jul 9, 17:03
F- them. -- nm - Spawn Jul 9, 16:54
Hmm..those models are weraing black shoes. -- nm - the liioulu with books Jul 9, 16:53 1
- It's just the angle of the screen. But the guy's sandals still look black. -- nm - the liioulu with books Jul 9, 16:55
In other words the same audience everyone else goes for. -- nm - the liioulu with books Jul 9, 16:52 4
- Sure, every company makes decisions to go after certain groups, at the expense of ignoring others - con_carne Jul 9, 17:00 3
  - There is a big section of the market they're after who isn't cool with that attitude. - the liioulu with books Jul 9, 17:19 2
    - You would think that, and then I picture the people I've seen in public wearing the clothes - con_carne Jul 9, 17:34 1
      - Basically, the really cool kids won't shop there. - the liioulu with books Jul 9, 17:39

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"In every school there are the cool and popular kids, and then there are the not-so-cool kids... Candidly, we go after the cool kids...."

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