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In response to "I'm not ready to write that off as competition yet. Cars 2 was at 23.0% of its opening weekend during its third weekend. " by David

I would simply say to look at last Wednesday's dropoff for Monsters U.

But even after that it didn't recover. It saw a big, immediate dropoff that it has yet to bounce back from.

It went from a 44.7% drop in it's second weekend to 56.7% in the third. Big films usually recover some, and do better as the weeks go on. This was the opposite.



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