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In response to "I'm obviously familiar with the numbers as I did that column last week. My point is that it could simply be decaying that quickly. " by David

I'm not sure what you're waiting to see. The issue is whether or not competiton affected Monsters U last week.

What it does from here on out is almost immaterial to what happened from last Wednesday to Sunday.

I'm not sure how you explain a 28.6% drop on Wednesday (Most holdover drop between 2% to 15%) then a 3.2% drop on Thursday (Most holdovers were up from Wednesday) other than competition. That might because Despicable Me 2 took a lot of Monsters U's larger screens, but that's still a version of "competition".


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