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In response to "They have for.... almost 10 years. It was designed as a way to boost ratings in the Fall and keep intrerest in the sport till the final race. -- nm" by Strongbad

Here's another reason why it was implemented

The Chase has been referred to as "the Matt Kenseth Rule" as a result of Kenseth's championship in the final Winston Cup in 2003, the year prior to NASCAR adopting the Chase system and Nextel becoming the namesake sponsor. In 2003, Kenseth won the then-Winston Cup series championship despite winning only one race (that being the third race of the year in Las Vegas Motor Speedway) but ending the season with 25 top-ten finishes. In contrast, Ryan Newman won eight races that year (22% of the 36 races run in 2003), but finished sixth in points.

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