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In response to
"Thanks to you and Will, this is a good perspective to have. -- nm"
by
mara
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I'm not saying the inactive rate is useless, but I think it's only one part of the equation
Posted by
Will Hunting (aka Joemetz)
Oct 10 '13, 10:32
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with the actual customer demand being the larger section of that equation.
You probably know what niche DVD's are rented...you can probably target things you know are popular (exercises I'd imagine do well)...I just wouldn't say, oh, 95% of our stuff gets used, I have to expand mightily becuase of that.
I'd say, we do a 98% borrowing in exercise dvd's, let me broaden that selection....we go 65% in history television....I will ignore that unless we get a specific request volume for something in particular.
maybe a narrower focus within each media-type to determine demand to increase offerings?
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