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In response to
"Spawn News: FB is Doomed (sitwap). -- (link)"
by
Diva
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As one of the options in my advertising recommendation toolbox, I'll go to Facebook ads only rarely.
Posted by
Kim Pine (aka Callisto)
Oct 29 '13, 08:56
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It easily has the worst response of any type of advertising I can recommend, and since that matters to most companies, it's problematic for sure.
I generally only consider it for broad reach campaigns (a recent one was Humana, where they're looking to get the word out to a *lot* of people in a lot of locations about their ACA options5).
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