Boxoffice geekout: Reagen, Christmas break is huge for kids' films. No doubt.
Posted by
Inigo (aka Inigo)
Dec 30 '13, 11:31
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But I fail to see how Christmas falling on a Wednesday had any measureable effect with Frozen. The last time it happened was 2002. Nothing had great legs that year. Not Treasure Planet (the Disney Thanksgiving film), not Die Another Day.
Back in 1996 (also a Christmas Wednesday), 101 Dalmations was the dominant film. Even though it opened 17 years earlier, and at half the box office of Frozen, it still only managed a 4 overall multiplier. Frozen will exceed that by New Year's Day.
If this holiday configuration was so fruitful, and such a huge percentage of legs for Christmas Disney films, shouldn't we have seen evidence of it in earlier films? It was a hell of a lot easier for a film to run in 1996 than it is now.
Put this another way. We know that, excluding New Year's Eve, every day from Dec. 25th to Jan 1st is relatively equal for box office. That really doesn't change from year to year. Even though I disagree with this idea, let's say that with Christmas falling on Wednesday, we got two extra holidays of box office this year.
At best, that means $15 million extra for Frozen. This film is probably going to clear $350 million. $335 million would still be historic legs for a Thanksgiving kids film, and a much better final multiplier than Tangled.
Kids films get a huge bump from the Christmas holidays. Frozen is no exception, but the reason it's thriving right now has very little to with holiday layout. It's because it's the first female driven Disney princess film, and women/girls are taking notice. Women's film (on the average) just run better than other films. Stands to reason a Disney blockbuster with a largely female audience, and message would run better than the more male oriented counterparts.
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