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In response to
"I just whipped up a chart and put it in Google Drive - hopefully you all can see this"
by
Reagen
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To elaborate on what's in there - the effect is not limited to Christmas week.
Posted by
Reagen
Dec 30 '13, 12:20
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For this particular configuration (Friday the 20th), the weekend prior sees some benefit as well, thanks to school breaks, where as for Tangled's weekend (Friday the 17th), not all schools will be out. That extra availability of kids to see the movie props up that weekend for Frozen, and since Christmas box office is proportional, it helps it keep screens and get over that hurdle it needed to to reap this bonanza. Again, at no point am dismissing the quality of the film - that's what let it run to this point. But in terms of the public saying this is that much better than Tangled? I don't see that in the numbers. Tangled paving the way helped it get that bigger opening weekend in a "branding/sequel" type of way, which was significant but there wasn't much in any real significant difference in behaviour until the 24th day.
This is getting a little more into supposition and unknowable things, but if you swap the releases of Frozen and Tangled, the exact same thing happens - Frozen earns ~$200 mill, and Tangled's looking at $350.
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