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In response to
"Responses from B2:"
by
Inigo
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You can't take Christmas out of it, is my point.
Posted by
Reagen
Dec 30 '13, 13:29
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Your claims of better word of mouth are just as much speculation as mine that the box office would be more or less identical (both got A+ Cinemascores, for the record). Based on actual tangible data - it's just not there. You dismissed $15 million as insignificant, but it's actually only $7 million that's attributable to legs until Christmas kicks in. As I showed in the chart, it earned $7 million "more" that one Dec 20-23 weekend alone than it should have. That $7 million more is what the exponential build is off of, which you can see in the inflection point of the multiplier.
To dismiss the effect of the calendar on Christmas box office is to dismiss the reason it exists in the first place - it's all about availability of audiences. Christmas Eve Friday is terrible for movies, since it kills a weekend day, and Christmas Saturday is a waste, since the film doesn't get that boost on a weekday where it's more valuable.
I would put more emphasis on Frozen being a brand rather than a sequel, a la Pixar. Pixar movies that followed Toy Story opened larger but didn't necessarily suffer worse legs. It's almost a way to beat the system. It doesn't get worse legs if you build the audience bigger.
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Responses:
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