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In response to "It's a nice story, but it's not there in the data. -- nm" by Reagen

It really is.

From 12/9 on, Frozen started to build momentum against Tangled's multiplier. It was beating it handily on the 22nd day. Of course, Friday Dec. 19th is gonna show a huge jump. That's when box office takes off. The on-coming train was there, Christmas just exemplified it.

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