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In response to
"I think you're putting too much emphasis on lost money if Christmas falls on Saturday."
by
Inigo
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To explicitly say what I'm getting at: Frozen earned $19 million the 20th to the 23th. It should have earned $13. That's where 90% of the boost
Posted by
Reagen
Dec 30 '13, 14:02
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comes from. And that's the only real point in the numbers where you can point to a change in behaviour.
I'm actually glad I went through this exercise: I was about 80% sure I was on the right track before I actually ran the numbers: now I'm 99% sure.
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