do they still do the February "roll up the rim to win" thing for Tim Horton's? read this on wikki
Posted by
JenBro
Jan 8 '14, 09:30
|
Each February, Tim Hortons holds a marketing campaign called Roll Up the Rim to Win. Over 31 million prizes are distributed each year,[86] including vehicles, televisions, and store products. Customers determine if they have won prizes by unrolling the rim on their paper cups when they have finished their drink, revealing the result underneath.
The Roll Up the Rim campaign was first held in 1986 when the biggest prize was a snackbox of Timbits.[87] In 2008, over 88% of major prizes were redeemed.[88]
The contest is popular enough that Paul Kind has invented the Rimroller (as seen on Dragons' Den), a device for rolling up the rim mechanically.[89]
Prizes are not distributed randomly country-wide; each of the company's distribution regions has distinct prize-winning odds.[90]
In March 2006, two families were fighting over the Toyota RAV4 SUV prize of C$32,000 value when their daughters found a winning "roll up the rim" coffee cup in a garbage bin of an elementary school in Saint-Jérôme, north of Montreal. The younger girl had found a cup in the garbage bin and could not roll up the rim, so requested the help of an older girl. Once the winning cup was revealed, the older girl's family stated that they deserved the prize. Tim Hortons originally stated that they would not intervene in the dispute. A further complication arose when Quebec lawyer Claude Archambault requested a DNA test be done on the cup. He claimed that his unnamed client had thrown out the cup and was the rightful recipient of the prize.[91] On 19 April 2006, Tim Hortons announced that they had decided to award the prize to the younger girl who had initially found the cup.[92]
|
Responses:
|
