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In response to
"ST Poll: WWE's new channel, will you be getting it? How do you think this will play out for them? -- nm"
by
Beaker
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I'm considering it; I think it does well enough for them to consider it a break even pretty quickly.
Posted by
Will Hunting (aka Joemetz)
Jan 9 '14, 08:32
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and will become profitable soon after. You have monthly 200k purchases of Pay Per views...assuming it's not the exact same people buying, let's say 300k semi-regular purchasers...that's 30% of the way to their break even just if those people get simple math. Same price as 1 PPV = 6 months of the network.
Hell, if the 1mil Wrestlemania buyers do it just to get WM30, that's their breakeven right there. And they then get the next 5 PPVs free.
The only hesitation I have for this, is if the platform isn't up to snuff and the quality is crap. I would almost prefer they do the first PPV as the February one just to beta-test the load.
Starting with WM30 is going to be a massive risk with large payoff potential.
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