In response to
"and even more for both times, like CBC -- nm"
by
zork
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hmmmmm......I fear that US networks are too old school to see that logic
Posted by
JD (aka Jason Dean)
Feb 23 '14, 09:04
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I think they just see they would probably have to charge less for prime time and not see the possibility that charging say 75% of a single showing prime time + say 50% more for the live / off time showing is more than the original ad rate.
They just see the lowered ad rate for prime time.
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