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This reminds me of what happened when I called to cancel my subscription to the Washington Post a few weeks ago (Hi Kim....)

Posted by prayformojo (aka mayhem) Mar 5 '14, 08:11

my main reasons for doing so were 1) it's getting kind of expensive and 2) I don't have a lot of time to read it anymore. I've been reluctant to cancel, but especially since we're really trying to trim expenses, it was time to bit the bullet.

I told the person who I talked to on the phone #2. She said, pretty much verbatim, "We can't afford to lose another subscriber right now" and, after some back and forth, she gave me 75% off the subscription rate...meaning that the amount I had already paid in January will cover me through the rest of 2014.

What I took away from this was that, for advertising purposes, I suppose, their subscriber count is more important that the income brought in by home subscriptions.

I feel a lot better about not having to cancel....I took it hard when the newspaper I grew up with (Rocky Mountain News) went under a few years ago.

Responses:

Yes, most revenue for newspapers comes from advertising, not subscriptions. - Kim Pine Mar 5, 08:17 4
- The advertising rates at my former employer are the reason that paper is in the condition it's in now. - Kelsey Marftinez Mar 5, 08:43 1
  - wow, that's an insane price. -- nm - Don Homer Mar 5, 08:45
- Thanks, that's interesting. I wonder for how long that's been true - prayformojo Mar 5, 08:18 1
  - I do know that we're actually trying to put more focus on circulation as a revenue stream. - Kim Pine Mar 5, 08:19
I called to cancel back in the fall, when I was fed up with their editorials (plus don't read it enough). And they also offered me ~75% off for 12 - Don Homer Mar 5, 08:15
As I have said, I pad for Maxim through 2012. I still get it. -- nm - Spawn Lord Mar 5, 08:13 1
- I never ordered Maxim and they started sending it to me about 3 or 4 months ago. - pmb Mar 5, 08:17

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This reminds me of what happened when I called to cancel my subscription to the Washington Post a few weeks ago (Hi Kim....)

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