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In response to "Just because it doubled the lowered expectations of people, doesn't stop it from being a bomb or a release dump." by Inigo

It's a $5 million budgeted film that was pre-funded, and had to pay for theater bookings

Posted by Reagen Mar 16 '14, 09:31

and had at best 2.5M viewers in a week, and has bee off the air for 8 years. You never get huge conversions of people in the best of times. The X-Files movie opened to 30m when the show was drawing 18 million people a week, which is about a third of the audience.

Responses:

See below. Serenity. -- nm - Inigo Mar 16, 09:33 18
- Firefly had twice the viewership as VM when it was on TV, and was a massive success story on DVD. -- nm - Reagen Mar 16, 09:36 17
  - and the Serenity figures (if you compare only against the TV ratings) get it about 35% of the audience opening weekend - Reagen Mar 16, 09:40 7
    - In faulting the day and date release, you're admitting WB screwed the theatrical release. - Inigo Mar 16, 09:45 6
      - "Didn't care"? No. They knew it could make money, what they didn't care about was maximizing money. But a 6500 PSA isn't too bad. -- nm - Beryllium Mar 16, 09:47
      - day and date was how the film got *made*. -- nm - Reagen Mar 16, 09:46 4
        
        Indeed. WB is not to blame on this point but I feel commended for supporting a theatrical release -- nm - JD Mar 16, 09:49 3
        
        Especially considering they intially approved the deal with a "yeah, sure you'll get the money" deal. - spamlet Mar 16, 10:42
        
        Except they chose this method of release with Rob Thomas. - Inigo Mar 16, 10:06
        
        It's the rare situation where a company put the fans first. -- nm - David Mar 16, 09:57
  - That still doesn't translate to huge marketing campaign for one vs. dump in 300 theatres for another. - Inigo Mar 16, 09:39 8
    - It wasn't dumped into theaters. That was all the screens they could get. - David Mar 16, 09:52 1
      - Exactly. WB had to rent the screens from the theater chains. -- nm - Roger More Mar 16, 12:41
    - all seasons together? That's not a big number. - Reagen Mar 16, 09:44 5
      - I assume it was the all seasons DVD, but he didn't elaborate. - Inigo Mar 16, 09:46 4
        
        kickstarter program, yes, but that means I got the film *made* in a small part - Reagen Mar 16, 09:50 3
        
        But it's only a success because 80 or 90 k fans paid for the film to be made. - Inigo Mar 16, 09:55 2
        
        They bought the screens which is kind of a big deal for this type of release - JD Mar 16, 09:58 1
        
        Also, Regal and other companies were never going to show this film. Never. They're adamantly against day/date. - Kim Pine Mar 16, 10:02

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It's a $5 million budgeted film that was pre-funded, and had to pay for theater bookings

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